Practice Speaking Skills With Impromptu Speeches

Impromptu speeches refer to those times when you get up in front of people and speak about a topic without preparation, or with very little preparation. An impromptu speech is a fancy phrase used to indicate speaking for an extended length of time about a topic. Practicing impromptu speeches can help you or your class prepare for at these common tasks: Weddings or other celebrationsIn class when a professor asks for your opinion about somethingJob interview questionsSmall talk at partiesExchanging opinions at a business or other meetingsSpeaking in publicMaking new friends and exchanging ideas Practicing Impromptu Speeches In order to become comfortable giving impromptu speeches, practice giving impromptu speeches in front of the mirror, in class, with other students, and so on. Here are some techniques to help get used to speaking without preparation. Think in Terms of a Well Written Paragraph Although writing is not the same as speaking, there are some common characteristics shared by impromptu speaking and well-written paragraphs. A well-written paragraph contains: An IntroductionA Main Idea or PointSupporting Evidence / ExamplesConclusion Speaking successfully about a topic should follow the same basic outline. Introduce your topic with an interesting antidote, quote, statistic or other information to catch the listeners attention. Next, state your opinion and give some examples. Finally, make a conclusion by stating why this information youve provided is relevant. Heres an example of someone stating her opinion at a party to a group of friends about a film. The language may be more idiomatic than in writing, but the structure is quite similar. Example Opinion or Impromptu Speech The new James Bond film is so exciting! Daniel Craig looks amazing and hes such a good actor. Ive heard that he does all of his own stunts. In fact, he was injured making the last film. Hes also so tough, but at the same time so suave. Have you seen the trailer in which he jumps onto a moving train and then adjusts his cufflinks! Classic Bond! Not all James Bond films are great, but its amazing how well theyve stood the test of time. Heres a breakdown of how this short opinion parallels basic paragraph structure: An Introduction - The new James Bond film is so exciting!A Main Idea or Point - Daniel Craig looks amazing and hes such a good actor.Supporting Evidence / Examples - Ive heard that he does all of his own stunts. In fact, he was injured making the last film. Hes also so tough, but at the same time so suave. Have you seen the trailer in which he jumps onto a moving train and then adjusts his cufflinks! Classic Bond!Conclusion - Not all James Bond films are great, but its amazing how well theyve stood the test of time. Clearly, this opinion would be much too informal for a written essay or business report. However, by providing structure, it is possible to speak with confidence, as well as get the points across. Give yourself 30 seconds to prepareTime yourself: try to first speak for one minute, then two minutesGet correctionsTry, try again Rules for Practice Here are some rules that I find helpful for practicing impromptu speeches on your own or in your class. If possible, get someone to help out with corrections in class for both the overall structure and common grammar problems. If you dont have anyone, record yourself. Youll be surprised how quickly you improve keeping these simple tips in mind. Give yourself 30 seconds to prepareTime yourself - try to first speak for one minute, then two minutesGet correctionsTry, try again Finally, here are a number of topic suggestions to help get you started practicing impromptu speeches. Impromptu Speech Topic Suggestions Why are habits or routines helpful? / How can habits or routines lead to boredom?How does the weather affect your mood?Why did your favorite team win or lose the last game, match or competition?Why are you looking for a new job?What happened to make your break up / end your last relationship?Tell me something about a hobby or a subject in school?Why dont parents understand their children?What makes a good parent?What suggestions would you make to your boss to improve the company?If you could take a year off from work or school, what would you do?Why are governments in such trouble around the world?Why did you enjoy or not enjoy your last date?Who is your mentor, and why?What should the teachers do more / less often?Why did you do well / poorly on the last homework assignment or test?

Dbq the Renaissance - 818 Words

The Renaissance was primarily thought of as being a period in which the revival of learning flourished, and the arts changed for the better and ideas became more focused life on earth. It was a time when new ideas of individualism, the thought of secularism and the interest in human ideas jumpstarted a new and freer lifestyle for everyone. The new ideas formed in the renaissance made enough impact on the world them and ever since that it deserves to be called its own era. The medieval times was filled with ideas based just around the church. As the Renaissance began, the arts developed into a freer and move creative society based on more Greek and Roman ideas. â€Å"Finding the feudal and ecclesiastical literature and Gothic art of the†¦show more content†¦Also in the learning of the period ideas of Human Anatomy started to emerge as well as geometry and orbits (documents 6/7). With the Renaissance coming back to the â€Å"real world’ it marked a change in history . All aspects of life have changed thanks to the ideas that started in this time period. As well as some of the greatest artist and philosophers to ever live. The ideas that came out in the Renaissance where Cleary enough to call its own period in time. The revival of learning flourished, the arts and ideas became more focused life on earth. Though exact start and end dates are not clear everyone should be able to comprehend the importance of this Renaissance and say that it the information provided is enough to prove that The Renaissance period has a place in history which is completely different then the MedievalShow MoreRelatedRenaissance Dbq1271 Words   |  6 PagesRenaissance DBQ During the Renaissance time period, each man and woman needed to strive to meet the â€Å"ideal† image that was expected by society. If this image was not met, the person would be judged by society. Both males and females had different goals that they needed to meet in education, as well as in their lives. While there was an â€Å"ideal† image, some people disagreed with them. There was always a distinct role for both women and men, but within those roles, there could be controversy. TheRead MoreDbq Renaissance Essay847 Words   |  4 PagesThe Renaissance has Changed Man’s View of Man The Renaissance challenged the status quo of the Middle Ages. During the Middle Ages, the Church had authority over most people. These people also had limited rights. All of this changed during the Renaissance. This period of time focused on the philosophy of humanism, which embodied the idea that humans were a significant part of the world. The Renaissance changed man’s view of man through the institutions of literature, astronomy, anatomy, andRead MoreEssay on Dbq Mini Q Renaissance Hq Student Fi2066 Words   |  9 PagesRenaissance Mini-Q Class Name ( hour): Name: How Did the Renaissance Change Mans View of Man? †¢ Overview: The word renai ssance means rebirth or revival. In world history, the Renaissance is used to describe a period in Europe that began around the year 1400 and lasted until about 1700. Thanks in large part to the scientific and cultural advances made during this time , people saw them ­ selves in a new way. The impact of the Renaiss ance was powerful and has endured for centuries.Read MoreJust Whatever1974 Words   |  8 PagesA P European History Test Prep DBQ Free Response Questions For DBQ’s Always: 1. Provide an appropriate, explicitly stated thesis that directly addresses all parts of the question and does NOT simply restate the question. 2. Discuss a majority of the documents individually and specifically. 3. Demonstrate understanding of the basic meaning of a majority of the documents. 4. Support the thesis with appropriate interpretations of a majority of the documents. 5. Analyze point of view or bias in atRead MoreReformation Dbq763 Words   |  4 PagesB2 September 25, 2011 Reformation DBQ During the Protestant Reformation in Germany around the 16th century chaos ensued. This was lead by Martin Luther, who brought the churches lie out in the open for all to see. He told the people of the corruption within the Vatican, and how they shouldn’t have to pay indulgences. Secularism spread throughout the lands, people began turning on the church. This all went on while the Renaissance was still affecting the European nations. The RomanRead MoreChanges of America in the 1920s Essay729 Words   |  3 PagesSAMPLE DBQ. ESSAY As a nation coming out of a devastating war, America faced many changes in the 1920s. It was a decade of growth and improvements. As immigrants fled from Europe, the economy improved, and new machines offered convenience and luxury from the kitchen to the streets. However, with all change comes opposition. The 1920s revealed a conflict between traditional America and the new attitude and lifestyle through the changing role of women, continued dominance of ChristianRead MoreAdvancements During The 18th Century1245 Words   |  5 PagesDBQ Essay During the 18th century, advancements to European thought commenced being wide spread throughout the continent. These advancements, known as the Enlightenment, urged Europeans to look beyond what they had previously known and to expand their knowledge, in order to reform their societies in political and economic matters. Enlightenment thinkers believed in human ability to understand the world in which they lived and to conform it to their needs. They advocated many methods of economicRead MoreAp World History Dbq Christianity1613 Words   |  7 PagesUnit 6 DBQ When thinking about the history of the world, one must always consider that merchants as well as trade have played an immerse role in shaping the world as it is today. They are responsible for many of the cross-cultural interactions that we have had in the past. Christianity and Islam, the two predominant religions of the world today, have both grown and spread through merchants and trade also. These two chief religions both have attitudes towards merchants and trade that have either developedRead MoreHistory 9th Grade2275 Words   |  10 Pages in document A their people are compared to hitler, and document M which is about the Mongke Khanon God states that they try to change religion, which I feel is morally wrong. What i do mot have/ additional source that would have helped mein DBQ–Narrative. Something written by Mongols 10/15 Thesis statement: The Mongols deserve their title as barbarians because they expected children to go into the military, they try to change others religion, they were even compared to hitler.

12 Angry Men a Review of Dysfunctional Teams free essay sample

Although the story revolves around a young 18-year-old Latino boy who has been accused of stabbing his father to death with a knife, the viewers are carried through the plot by observing the dysfunctional behaviors of the jurors. The five characteristics of a dysfunctional team according to Patrick Lencioni are absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. Even though this team experiences each of these obstacles, the strengths of the individuals overcome to reach the unanimous not-guilty verdict. This paper will highlight the individuals’ strengths and weaknesses and will provide insight on the decision making process that applies to working on a team. The evidence of absence of trust is clear from the beginning of the film. None of the jurors trust each other. Juror #3 and Juror #8 exemplify a lack of trust throughout the film. During a heated debate Juror #8 finally confronts Juror #3 and asks him, â€Å"Are you his executioner? Perhaps you’d like to pull the switch. † Clearly these words show how extreme the lack of trust is. Juror 8 does not believe that Juror #3 is making his conclusions based on case evidence. Because Juror #8 knows that Juror #3 has misplaced intentions, he cannot trust him. Because Juror #8 has the integrity to ensure that a not-guilty verdict is unanimous, he uses his Influencer personality type to persuade Juror #3. An Influencer personality has the strength to persuade those around him. He forces Juror #3 to examine the reason why is so quickly judges the young boy. He further exclaims from the scene mentioned above, â€Å"Ever since you walked into this room, youve been acting like a self-appointed public avenger! You want to see this boy die because you personally want it, not because of the facts! Youre a sadist. † Juror #8 convinces Juror #3 to divulge that his true motivation is misplaced. Juror #3 is misdirecting blame to the young boy for acts that were committed by his son, and Juror #3 is looking for someone to be held accountable. Because Juror #8 was insightful and an Influencer, they overcame the absence of trust to gain a not-guilty vote. Fear of conflict is predominant with Juror #2. Throughout the film Juror #2 runs from the conflicts and heated debates. He is easily persuaded and seems to agree with the group decisions. He is intimidated by Juror #8 and silenced multiple times. It is during a heated argument between Juror #3 and Juror #8 that he observes and eventually concludes that the young man is innocent. Although it may seem that Juror #2 serves as a weak team member, he brings the strengths of Creator to the group. A Creator tries to make sense of the world or views different possibilities than others. Juror #2 internalizes the motivations and reasoning behind the case and his cohorts. Once he is confident that the young man is not guilty, he begins to share his ideas. For example, he convinces the group to see the knife again because he does not believe the young man could have stabbed the victim based on each of their heights. Once the team conducts this experiment, some more jurors see Juror #2’s perspective and decide upon innocence. Lack of Commitment is exemplified in Jurors #7. Juror #7 is only interested in voting guilty, ending the debate, and attending a baseball game later that evening. He immediately encourages the foreman to hold a vote quickly. Juror #7 displays a persona of a poor Influencer. He attempts to convince the group of a guilty verdict for his own personal gain. He provides little insight to the group and is only concerned about his own personal agenda. Once the majority changes to not-guilty, Juror #7 settles with the majority in order to end the process more rapidly. In contrast, Juror #11 questions Juror #7 about his incentives that changed his vote. As an immigrant, Juror #11 is patriotic and thinks the jurors should use their vote as a privilege and with respect. He exemplifies the persona of an Equalizer, someone who stabilities situations ethically. Even in the beginning of the movie, he contends that the secret ballot needs to remain private. He is compelled to allow whoever voted not guilty the discretion they were promised. His strengths as an Equalizer help the jurors conclude a unanimous verdict based on the proper reasoning. Avoidance of accountabilty is predominant in Juror #10. He refuses to accept that his decisions are made on personal biases and does not have accountabilty for his own biased beliefs. He is the racist of the group and clearly portrays his view points on the group early during the deliberation. This is evident during his racial tirade when he states, â€Å"Look, you know how these people lie! Its born in them! † Refusing to accept that he is basing his opinions on experiences that have occurred in their past, this causes the group to dive further into turmoil during the process. Even though Juror #10 tries to convince the jurors that the young man is guilty, Juror #5 uses his strengths as a Teacher to contradict Juror #10’s influence. Juror #5 grew up in the slums and works in Harlem hospital. By providing his valuable insight to the group, he enlightens the jurors’ understanding. It is Juror #5 that specifically explains how to use the switchblade in question. This allows the team to have a different perspective on how the attack actually occurred. Inattention to results is visible in Juror #4. Throughout the film Juror #8 provides multiple examples that exemplify reasonable doubt. Juror #4 was not willing to acknowledge these results until the end of the film. He finally acknowledges that the female witness could not make an accurate sighting without the use of her glasses. Team members like this will cause failure amongst the group because of their unwillingness to understand the results in front of them. Juror #4’s strength was his attention to detail that is usually found in an Equalizer. He relied on the hard evidence of the woman not wearing glasses in the court room to determine his not-guilty vote. His level-headed thinking style and practical view of the case allowed him to make a well informed decision. The juror portrays multiple group dysfunctions throughout the film, including absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. 2 Angry Men is an accurate portrayal of dysfunctions that occur on a daily basis with teams. It is only through their individual strengths that as a team they overcome these obstacles, and come to a not-guilty verdict. Teams can learn from this film on how to avoid these dysfunctions and overcome many of the issues that were faced.

Why Non Verbal Communication Is Important free essay sample

What is communication? It is a process that involves exchange of information, thoughts as well as ideas and emotions. Based on the channels used for communicating, the process of communication can be broadly classified as verbal communication and non verbal communication. Non verbal communication is the most important method of communication that we have available as human beings. It is estimated that 55% of our communication is based on the non verbal communication methods, and only 38% is attributed to vocal communication, whereas written communication comes third with only 7% of our total. The process of communication involves a sender that encodes and sends a message, which is then carried via the communication channel to the receiver. He/she decodes the message, processes the information and sends an appropriate reply via the same communication channel. This process is similar whether we are employing verbal or non verbal methods of communication. Communication includes written and oral communication, whereas the non verbal communication includes body language, facial expressions and visuals, such as diagrams or pictures, all of which are used as a means of communication. We will write a custom essay sample on Why Non Verbal Communication Is Important or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Important non verbal methods of communication There are eight main methods of non verbal communication. Generally we are very familiar with the idea of body language. But this is a general term which covers different types of non verbal communication such as Gesture, Posture and Eye-Gaze. 1. Eye gaze Eye contact can indicate interest, attention, and involvement. Gaze includes the actions of looking while talking, maintaining eye contact while listening, patterns of fixation, pupil dilation and blink rate. 2. Facial expression Universal facial expressions signify anger, fear, sadness, surely and disgust. If you smile, frequently, youll be perceived as more likable, friendly, warm and approachable. 3. Posture Your posture, including the pose, stance and bearing of the way you sit, slouch, stand, lean, bend, hold and move your body in space. It can immediately affect the way people perceive you. 4. Gesture May be articulated by the movement of hands, arms or body, and also includes the movement of the head, face and eyes such as winking, nodding or rolling ones eyes. Speaking without gesture, can be seen as boring, stiff and unanimated. 5. Haptics The word given to touch as it refers to communication, includes handshake, holding hands, kissing, backslapping, high fives, a pat on the shoulder and brushing an arm. The meaning conveyed from touch is highly dependent upon context, the relationship between communicators, and the manner of touch. 6. Paralanguage This term refers to the non verbal cues of the voice. Acoustic properties of speech such as tone, pitch and accent can all give off a non verbal cues . Proxemics This refers to the non verbal study of space and distance. The concept of territorial space refers to the area around the person that another person is not allowed to enter without consent. For example, the intimate zone is said to be up to 2 feet around the person and is reserved for close friends and loved ones. 8. Clothing and bodily characteristics Finally, elements such as physique, height, weight, hair, skin colour, gender, odour and clothing send non verbal messages during interaction. They cannot be ignored. Geraldine M. Kilbride is a Business Psychologist and owner of http://CrucialSkills4Leaders. com, Europes foremost resources for developing your leadership talent. Working with executives to understand and realise their unique leadership potential, CrucialSkills4Leaders uses classroom situations, experiential workshops as well as individual and group coaching to develop performance. The coaches and facilitators employed by CrucialSkills4Leaders are all regularly called upon by the London Business School, Number 1 for MBAs. Bibliography: Kilbride, G 2010, Why Non Verbal Communication is Important, EzineArticle, .

Roosevelt Essays (917 words) - Livingston Family, Delano Family

Roosevelt On January 30, 1882 in Hyde Park, New York Franklin Delano Roosevelt was born. James Roosevelt, Franklin's father, was a prosperous railroad official and landowner (Lawson 25). Hispredecessors, when they came from the Netherlands, were succes Roosevelt learned from private tutors, not going to school until the age of fourteen. He had already studied German, Latin and French by the time he had started school(Freidel 6). Sailing, bird hunting and stamp collecting were among his hobbies. On his In 1896, at the age of fourteen his parents sent him away to Groton, Massachusetts, to a private, boys only, boarding school. He was not very popular among the students, but was respected by his peers and was never the object of pranks pulled by the ol From there, Roosevelt went on to enter Harvard in 1900. There too Roosevelt remained an average student, making it through with a C average most of the time(Hacker 19). At Harvard, his social activities took preference over his academic pursuit and the In 1903 Roosevelt graduated from Harvard and entered the Columbia Law School. He dropped out in his third year after passing the New York bar examination(Hacker 24). Soon after, Roosevelt started practicing law with a New York law firm. While still in law school, Roosevelt met Anna Eleanor Roosevelt a distant cousin, only a few years younger than him(Alsop 28). They were married on St. Patrick's day, March 17th, 1905(Freidel 13). He was twenty-three and she was twenty-one. Her fathe A few years later in 1910, Roosevelt accepted the Democratic nomination for the New York State Senate(Freidel 17). He won the elections, and in the following January he entered the Senate at the young age of twenty-eight(Freidel 18). Later in 1912 he ra In July of 1921, while vacationing at Campobello Island, he went sailing with his children. One day, they saw, what appeared to be a forest fire, on a nearby island they quickly sailed to shore to help put out the fire. It took a couple of hours and w was able to walk in the pool unaided. His disease, poliomyelitis, had affected him on land but in the water he was as quick as anyone. In 1926 he bought Warm Springs for $200,000(Hacker 40). In 1927 he contributed two-thirds of his wealth(Freidel 47) a His physical disabilities didn't hinder his climb of the political ladder. In 1928 Roosevelt ran for governor of New York and won the election with a large margin. One of his main goals was that the state should own the electric companies and other util In October of 1929, when Roosevelt was still Governor, the stock market suddenly collapsed. This caused nation-wide panic. Grain and cotton prices dropped tremendously due to an overabundant supply, and many farmers were out of jobs. Rapidly, people w Roosevelt did not run for the presidency in 1928 because that year, most of the country was in favor of a Republican candidate for president. Four years later in 1932, a week before his fiftieth birthday, Roosevelt announced his candidacy for president Through his campaign speeches he preached of a 'New Deal' for the American people, one that would lift them out of the depression. Now he was going to fulfill his promise. Roosevelt did not sit back and watch the country take itself out of a depression. Guests would be permitted to reopen and those that could not, wouldn't. Banks that couldn't meet withdrawals requests would, together with federal aid, meet the withdrawal demands(Lawson 48). Of the nineteen thousand banks, only about twenty-four hundred Like he said in campaign speeches, "If I were elected President, my first step would be to mobilize the country for war on unemployment"(Woolf). This is exactly what he started to do. Another main bill passed in the hundred days was the Civilian Conserv He also signed into law one of the most important laws that today helps back up our bank system. Until that time there was no insurance to cover for banks that went bankrupt or collapsed. The Banking Act of 1933 changed all of this. The government put a He also accomplished many things, which greatly boosted the economy. He reduced the 1934 federal budget by 13%. Although he often spoke that the American Navy and Marines should be the best in the world, he was not hesitant in cutting the 1934 defense bud On August 14, 1935 he signed into law the Social Security Act. This act offered protection to the needy and old through pensions and public aid, and promoted unemployment insurance. He ran

buy custom Organized Gangs essay

buy custom Organized Gangs essay According to the FBI, over one million people in the US belong to organized gangs. When members of different gangs are arrested, convicted for crimes and imprisoned, they meet each other in prison. This means that they can use the common background that they have in criminal activities in order to perpetuate criminal acts within prison cells. Outside prisons, contact with those who are yet to be imprisoned makes it easy for crimes to continue being organized and perpetrated. Within California, Terry Thorton, a spokeswoman for California Department of Corrections, the prisons are today accommodating about 162,000 inmates within the states prisons. Gang population has been estimated to comprise 803 members, 325 inactive member, 900 associates and 1,050 dropouts. In The Influence of Prison Gang Affiliation on Violence and Other Prison Misconduct, Wallace, et al, 2002 used automated The Bureau of Prisons data in order to conduct an empirical research how prison affiliation gangs contribute to various forms of misconduct and violence inside prisons. They found out that specific as well as more generic indicators of gangs were directly connected to instances of violence and various unlawful acts that threatened to destabilize law and order in prisons. Prison gangs represent an extension of a society whose morality has suffered untold erosion. Many people who join these gangs do so in order to survive in a prison society full of animosity, hostility and cruelty. According to Bill Wallace, a Chronicle staff writer, Californias prison system is dominated by 5 major inmate gangs. According to Wallace, the gangs are often organized based on racial affiliations. This brings into sharp focus the survival theory. In this case, those races that are threatened by marginalization find themselves finding for ways through which they can survive. They find solace in prison gangs in the face of harsh life outside and within the confines of prison walls. Even upon completion of their sentences, members of thee gangs maintain close ties with the base that is within the prison. The gangs thrive because their members are able to take advantage of the tensions that already exist among inmates due to ethnic and tribal affiliations. The State Department stated in a 2003 report relating to the genesis of organized prison gangs: as these gangs began to continuously grow in number and acquire leverage, more and more cases of rivalries began to emerge and this resulted in increase of violence in prisons. Nuestra Familia is one of the earliest prison gangs to be formed in Soledad Prison. It was formed in order to protect young inmates held in North California prisons from the Mexican Mafia. The Mexican Mafia, also known as La EME, had been formed as early as w1950s in order to enable prisoners to connect with the outside world and to continue organizing crimes. In November, 2005, Pelican Bay State Prison, considered one of the toughest penitentiaries in California, froze the accounts of some 16 inmates believed to have been laundering money through sale of drugs in the streets, criminal activities and prostitution. Black Guerilla Family is another prison gang, which gang experts say, is largely responsible for racial frictions within California prisons. The gang was founded in 1996 in San Quentin prison. The 1990s saw the memberships of Black Guerilla Family drop dramatically. It is only six years ago that saw recruitment drives for this prison gang increase dramatically. The gang even started hiring from street gangs with a predominantly black population, including The Crips and 415 Kumi Nation. How do gangs maintain control in California prisons? All gangs thrive through connections that they maintain with street gangs. All prison gangs are affiliated to certain street gangs whose members cooperate in matters of mutual interest such as crimes, sale of drugs in the streets and prostitution. These links have become so cohesive that they have attracted the interest of federal prosecutors. Modern communications technology has made it easy for inmates to communicate with the outside world. It takes a simple phone call for the leader of a prison gang to coordinate drug business in the street through the use of connections with gang members who are out of prison. In most cases, these members happen to be former inmates at the said prison from where the activities are being coordinated. In most cases, mobile phones find their way into prisons as contraband. This makes it possible for gang leaders to issue commands even when they are in segregation. Geoffrey et al, 1993, looks at the organizations of California prison gangs within the context of a culture that has developed in prisons over decades that go as far back as the 1950s. Within this context, prison gangs are seen to rely on external subcultures as well as a prison culture that is not easy to find in any other place on earth. Every gang maintains a unique sense of identity by designing symbols and tattoos. Prison population demographics are never constant; they keep changing as new inmates come in and old ones go. This scenario presents even experienced inmates with a difficult situation where they have to keep adapting to a new environment all the time. With prison gangs, the problem of maintaining cohesion is solved. Without solidarity, gangs cannot succeed in making contraband find its way into the prisons. Where cooperation between members of different gangs takes place, it is because there are mutual benefits to be derived. In most cases, this happens when there is need to coordinate efforts aimed at covering up the illegal activities that go on in prison cells. Members of each gang have a particular coded language that they use for communication. They also replace letters with number codes in order to ensure that only a member of their gang can decode the information that is transferred. The codes are changed periodically in order to ensure that they are not cracked by law enforcement agencies. Buy custom Organized Gangs essay

Definition of Marketing and Nutritional Supplements Assignment

Definition of Marketing and Nutritional Supplements - Assignment Example As a management process, it believe that it must incorporate the 4ps where the organization initiate a new product, sets the price, ensure that it is in the right place to a certain channel of distribution, and familiarization is enhanced through the right promotional techniques. Therefore, I can generalize and argue from a philosophical perspective that the entire process of marketing is social process in nature for it involves taking action to meet clients’ needs and realize organizational goals of increased sales through an exchange of products and customer’s value. To discuss marketing from my point of view, I will consider GNLD, a nutritional supplement company in the U.S. Nutritional supplements have increased tremendously due to the increased importance of essential vitamins and minerals that lack in people’s body. These important are not available in the normal diets. However, the increase in the Nutritional Supplements selling companies has increased havoc since medical practitioners have noted with concern that some of these companies are money making since their productions are not regulated increasing controversy surrounding the products. However, GNLD is an example of such a company, which for over 50 years has ensured good health to millions of people. Its purpose is ideally to empower individuals with essential knowledge and through their scientifically proven products realize long life health. The history of this company is unique. The founder, Jerry Brassfield, introduced this company at a very young age when he realized that quality supplements played a profound impact in restoration of people health. This was after his life was sa ved by his mother who healed his long allergy and asthma through addition of nutritional products in his food. Since the introduction of the company, it has achieved national and international success hence through the founder; the company

Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Management - Essay Example The first one mainly includes a positive approach, which mainly strives for objectivity, rather than characteristics of the research approach. Here only knowledge that can be observed and measured is obtained through various research instruments like questionnaires or surveys, and information devoid of such characteristics is neglected. The idea or phenomenon, which can be studied as a logical extension of it is neglected. They believe that the goal of science, whether it be social or natural, is to describe everything that can be experienced. Their aim is to provide explanation leading to control and predictability. Qualitative methods are subjective; it focuses on the logical explanation of the data collected. In this process, investigations are carried out in depth about a topic to understand the human behaviour and the reason behind the action. These methods include personal interview, group or random group interview, projective techniques, participant observation, ethnography, c ase studies, photography and storytelling. It includes subjective, interpretive, hermeneutic, and introspective and post modern analysis of data collected, even if they are measurements. Third one includes the combination of quantitative and qualitative approaches. â€Å"But the important realization is that despite of the differences in the propositions and assumptions that underlie quantitative versus a quantitative approach or views of the nature of the organizations, in reality the approach applied will be directed by the research goal and objective† (Du Plooy, 2004, P. 37). The author also talks about the future needs as well as the advantages and disadvantages concerning these methods. According to him, there should be an advanced method for evaluating and finding out the... This paper approves that the problem statement under analysis is â€Å"Employers would like to improve the value of their employees’ work contribution† and this report is directed towards the line manager. The analysis of this problem is done by using the 7 stage Check land Soft Systems Methodology. The 7 stage Check land Soft Systems Methodology has been used in the process. The methods that prove to helpful to employers who want to increase employees’ work contribution are also stated here. Finally, solutions and recommendations for the employers regarding the issue have also been brought to light for a better analysis of the problem and immediate riddance of it. According to the paper incorporating fairness in rewards and job conditions in the organization, which appeal to the employee. Behaving to them in a fair and caring attitude with respect to rewards and job conditions, which when made known to them will act as a boost to improve their work contribution. It come to the conclusion that incorporating new training measures, which can increase the work contribution of employees so that employees learn the job better. On job as well as off job training can improve their work contribution.

Ground Zero Essay Example | Topics and Well Written Essays - 250 words

Ground Zero - Essay Example The tower symbolizes the continuation of the life of the city. It is the highest and the most beautiful and safest tower in America. The Twin Towers were protected against inundation by the river by a slurry wall. Ground Zero Supertower has an ultra-strong concrete core with the fastest elevators in the Western hemisphere. Staircases have been designed extra-wide and pressurized to ensure that they are capable of keeping the smoke out. The underground 9/11 museum has huge archeological significance. I learnt a lot from the view with respect to engineering design and construction methodology. This video revealed the importance of the safety of the core of a building. Structural safety is even more important than aesthetics, and combination of the two makes a wonderful modern-age structure. This video offers something to everybody to connect with; for some, Ground Zero Supertower is where their memories of the loved ones are preserved; for others, it is an innovative and newest engineering

Aims Of Ethics In The It Industry Information Technology Essay

Aims Of Ethics In The It Industry Information Technology Essay Introduction According to the Larousse dictionary, Ethics are rules or standards governing the conduct of a person or members of a profession (medical ethics, IT ethics, and health ethics etc). The conduct of a person implies integrity; integrity plays an essential role in the ethical behaviour. A person with ethics act with personal code of principles, apply moral standards and respect and consideration in every situation. Information technology is the processing of data via computer, it is the use of hardware and software technology to process and distribute information in digital and other forms. Ethics in information technology refers to the code of conduct or guidelines for people working in the IT industry or using IT infrastructure. In this essay we will try to found out why is that ethics is so important to today industry, whats the role that it plays to help every business running smoothly. We will also identify what will be the impact of a non existence code of conduct in IT on the society. AIMS OF ETHICS IN THE IT INDUSTRY When talking about ethics, the more important thing to think about is personal values. Value is largely part of ethics. And you can talk about ethics without mentioning personal values and moral. The purpose of ethics in information security is not just philosophically important; it could mean the survival of a business, or an industry.   Information technology, computers and networks do not raise new ethical issues, ethical issues has always been the major part of a working environment. However the Internet does contribute a fascinating sense of anonymity; the notion that no one can see or find out what we are doing.   The main role of ethics in the IT industry is providing a firm ground basis for the use of IT whenever needed  [1]  . The IT industry is divided in different organisation body, and each body apply various codes of conducts regarding their target, the area of working and their consumers. The ethics varies depending on the academic board. There is a global code of ethics for the whole information technology but each professional board will have their own preamble code of ethics. PROFESSIONAL IT WORKER AND ETHICS An IT professional is describe as someone with a specific or specialized knowledge, and also with a long and intensive academic career. Various role applied for someone to be call an IT professional, could a, Programmers, Systems analysts, Software engineers, Database administrators, Network administrators etc There are various are where ethics come in plays when working in Information Technology; professionalism, personal integrity, privacy, law and policies, communication, system integrity, education, social responsibility. IT professionals have many different relationships that must be managed with: Employers, Clients, Suppliers, Other professionals, IT users, Society at large  [2]  . Relationships between IT Professionals and Employers IT professionals must set an example and enforce policies regarding the ethical use of IT. Software piracy is the act of illegally making copies of software or enabling others to access software to which they are not entitled. Software piracy is an area in which IT professionals can be tempted to violate laws and policies. The Business Software Alliance (BSA) is a trade group that represents the worlds largest software and hardware manufacturers. Its mission is to stop the unauthorized copying of software produced by its members  [3]  . Many of the ethical issues that face IT professionals involve privacy. For example: Working as a network administrator or a network security doesnt allow you to access data on a network whenever you want to. Because of the personal ethical believe, use of data should be only and strictly for professional purpose if not there is a breach of code. Is it fair for an IT worker to access a private employee folder or email because it got the user password? Many other issues involving privacy could be raised here, it important that as an IT professional you behave with ethical conduct that regulate the work of IT. Other issues that we need to look at in the relationship between IT professional and employer is the Trade secret; Information used in business must be only within the business if not there is a breach of code of ethics In looking to those privacy issues above, it is so easy to see how one those actions above could be used in critical way to jeopardize the working environment. Many of the information gain by an IT professional could be use as a form of pressure to have a political advantage or to be used to get someone fired.  [4]   Relationships between IT Professionals and Clients IT professional provide various type of work at the hardware and software services at some cost within a given time period. According to Deb shinder network security expert, Ethical problems arise if a company recommends its own products and services to remedy problems they have detected. It is then important that a strong code of ethics need to be set up to avoid this kind situation to happen for the sake of every party.  [5]   Relationships between IT Professionals and Suppliers There need for a good relationship between supplier is very important for the long term survival of the business. It is also important to have a fair deal with suppliers each when required. Bribery should be always avoided in respect of the code of ethics.  [6]   Relationships between IT Professionals and Other Professionals Working environment is a very delicate place to be, mutual respect between each professional is vital for day to day running of the business. Professional should adopt a professional code of conduct. Some ethical issues between members of the IT profession could arise but it important that strictly respect of the code apply.  [7]   Relationships between IT Professionals and IT Users IT users are people that use any IT infrastructure everyday for different purpose. Basically is a person for whom a hardware or software product is designed. Its important to understand the user needs and capabilities to establish an ethical environment that supports ethical behaviour by users  [8]  . Relationships between IT Professionals and Society The fact that IT professional are the main people behind the technology we use, make play an important role on us and the society in general. They play a major role in the IT user life. Maintaining and respecting the code of ethics establishes is essential and vital for the society. There action can affect the society in various ways, its then important they adhere to the code of ethics and rules that are in place to maintain a coherent and free of bias society. ETHICS AND IT END USERS Ethical use of IT is a really growing concern nowadays, with the rapid growing of internet and it social network application, download, online streaming and all others available application for the internet make this area a very concern for local government and watchdog. End users are main people affected by this issue, because it so hard to have a written code of conduct of conduct that user should follow. Code of ethics here required moral and personal integrity of each user. With the rapid growth of pornography, hacking, social network attack, viruses and other related threats, it is important that each user apply some common sense moral for the simple fact that this an area that is really difficult to monitor. The main objective of the code of ethics is  to establish professional business standards that will protect and enhance the concept, the image, the credibility and the sustainability of the business. CONCLUSION The code of ethics provide guidance by establishing a set of rules and standards for the use of IT and for the behaviour to adopt when working in the IT environment or when using IT infrastructure. There are different from the law but there are made in accordance with the law. So many issues regarding the ethics in IT couldnt be raise here, the ethics in IT is a very large to develop, many IT authors have wrote books and journals to raise this issues. In our essay we have try to give an idea how ethics come in play in the working environment and for IT user.

Market Segmentation of Coca Cola

Business communications In this assignment I will be talking about the types of information used in Tesco. A I will start by defining information. Information is defined as the knowledge of specific events or situations that have been gathered or received by communication, intelligence or news. The first type of information I will talk about is verbal. Verbal communication is part of the day to day activities of Tesco. VERBAL: verbal communication entails the face to face expression of views and ideas or sometimes across the telephone.In Tesco verbal information is obtained from both managers and employees as they both work together and need to be aware of certain pieces of information that are related to either their business or job role as a whole. An example of verbal information is a store manager giving instruction to a grocery staff as to how to arrange promotion stocks on the shelves. This is a practical example of verbal information because the staff initially did not know ho w to go about the arrangement but he obtained it from the face to face interaction with the store manager.Verbal information is internal because it is obtained from employees and other staff inside the business. In Tesco verbal information is used to invite support for activities because the support must come from the employees in the business. For example, if Tesco need more staff for their night shift, they speak to couple of staff who work in the day to seek for their help. The purpose of verbal information is to elaborate more on key issues which are vital to the business because for example, issues like getting staff to do overtime needs to be verbal as the company is trying to persuade staff to do extra work for them.WRITTEN: Written communication involves any type of interaction that makes use of the written word. It is one of the two main types of communication, along with oral or spoken communication. Written communication is very common in Tesco, so it is will be the inter est of the business for managers to develop effective written communication skills. Some of the various forms of written communication that are used internally for business operations include memos, reports, bulletins, job descriptions, employee manuals, and electronic mail. Written information also sometimes the form of diagrams, graphs and charts.For example Tesco always gives out pay slips to employees every month which contains their monthly salary and other deductions. This is written information which gives both managers and employees in Tesco the gist about how much they were paid. Written information can be said to be an internal source of information in Tesco because the Human Resource department comes out with written internal job vacancies as well as the job description to get interested applicants. Tesco uses written information for the purpose of informing the management and the staff about future developments.For example if they want to expand, they will write to worke rs and tell them what they expect from them to help the business expansion. ON SCREEN: This is where information may be produced on-screen. This can be seen in multimedia TVs and CD-ROM’s that combine text, graphics, animation, audio and video. Tesco uses on screen information during induction of new recruits into the business. The new recruits watch video of how to use equipment such as flat tops, cages etc. as well as to stay safe in case of fire outbreak etc. also the information used by the Checkout Assistants in Tesco are also on screen . n screen information used by Tesco is internal because the on screen information used by the Checkout Assistants are provided by the Price Integrity department to inform the workers about current prices of stock and the video they show in the induction is also acted and recorded by the Tesco employees. The purpose of the on screen information is to invite support for activities because Tesco have set their own standards in the business and through onscreen information; they are able to show it to other people who are not aware of these standards in relation to price, health and safety etc.MULTIMEDIA: multimedia means multiple forms of media. Media can be text, graphics, video, data etc. Tesco always do their advertisement on the Television and also in the newspaper and that is a form of multimedia information. This type of information is external because the Tesco advertisement ids designed and presented by someone who is not part of the organisation. The purpose of using multimedia information is to communicate sales promotions. Tesco uses variety of information to communicate their sales promotion to customers.For example they place information about their Groceries, food and other products on offer in the newspaper or on the television to target a lot of customers. WEB BASED: web based are basically information found on a website. Tesco as a business have a business website to supplement the stores they have. C ustomers can also buy products and services from the website. The web based information is internal because it is a provided database by the company. The purpose of Tesco web base information is to update knowledge of their own market such as the performance of the business in recent and previous years.Also in the case of recruiting staff, Tesco upload the person specification and job description of the related vacancy on their website so that applicants can update themselves with the information on the website before applying. Task 2 Businesses use different kinds of information for their day to day activities. The information they use gives them a lot of merit as it contributes to effective communication and the smooth running of the business. In this part of the assignment I will analyse the different types of information used by Tesco and the reason why they use such information as well as their related drawbacks.Verbal In Tesco, verbal information is via the mouth. It includes managers and employees conversing with each other. In other words it also entails a telephone conversation between Customer Service staff and customers who wants to make an enquiry or at times customers who want to locate certain products at the shop floor. Tesco uses verbal information because it is from a reliable sourcing which from either the management or the employees and hence they can rely on it. There is high level of understanding and transparency.Tesco as a business embark on a lot of discussions as they have to deal with catalogue of duties in the shop and also work together as a team. Teamwork will enable them get the job done and this cannot be possible without verbal information. For example if the Stock Control Department of Tesco wants to embark on stock counts, the manager of the department will have to speak to the staffs of that department to give them all the necessary gist about the job and how it can be done.In this case there is flexibility and that is anothe r benefit that is why Tesco use verbal information because the staff of the stock control department will also give the manager feedback about what they think and this will help the department and the entire Tesco team to get their job done. Tesco also use verbal information in problem resolution. Sometimes there are certain disputes, disagreements and conflicts between staffs, staff and customers etc. and this can be put to an end by talking over them.For example Tesco has an administrative team known as Listen and Fix; they resolve problems amicably through verbal information. It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Tesco customers communicate with the staff members this is an advantage because they get to ask questions if they don’t understand the instructions clearly. As discussed above, there are a lot of benefits associated with verbal communication that is why Tesco use it to enable them solve problems and to achieve their stated aims and objects.Verbal communication is time saving for Tesco as far as daily interaction is concerned, in contrast, in case Tesco have a management meeting or an annual meeting, it consumes a lot of time and that is a drawback of verbal communication as it entails a lot of speeches. Also under this meeting, there are sometimes misunderstanding as they embark on a lot of debates making it difficult to arrive at a conclusion and sometimes information from the management in the course are not clear as they do not follow any formal procedure but just talking over them.Besides, verbal information has a short period of longevity making it difficult for receivers to recollect what was discussed. For example, if a customer comes up to a customer assistant in the shop floor to address a complain, the customer assistant will promise the customer to forward the issue to the management but it can occur that he might not re collect the information and hence the complaint will not be dealt with. Written Written communication has great significance in Tesco business.It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for Tesco’s development. Written information is more unique and formal. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Written information helps in laying down apparent principles, policies and rules for the running of Tesco business.Tesco as the number one retailer in the UK always set high principles and policies to enable them be on top, and all these principles are passed on through the entire staff through written information because it is more formal and precise. For example, last Tesco came up with a policy to enable them control the amount of stock lose in their various shops by doing an unan nounced staff search. Tesco got their message across to the staff in the store through written information because that was formal and it breaks down every detail of the policy to the staffs.Also in the case of recruitment, Tesco written information to delegate responsibilities to new employees into the business because talking through responsibilities is not adequate and both Personnel manager and the employee might forget what is said but written information in the form of employment contract is proper for record keeping. Written information adds up to Tesco cost of production as written information entails purchasing huge sums of stationary talk less of the manpower employed in writing and delivering letters.The feedback of written information is not spontaneous making it hard for communication in Tesco to be effective. Communication needs quick and effective responds to be effective and further helps in the decision making process of Tesco. For example, Tesco relies heavily on t heir suppliers because they bring in their stock on daily basis. If Tesco runs out of stock, they quickly scan the information of the products and send them quickly via email to their suppliers. In this case the suppliers are meant to respond quickly to the email.The suppliers sometimes take time to respond to the email thereby making the written communication ineffective. Tesco usually sends out emails and letters to their valued customers to inform them about their already existing special offers or impending ones. This information can easily be read and understood by most customers but sometimes customers from other countries who do not understand the English language may not understand the information and may regard it as useless.When this happens, Tesco marketing strategies will not achieve maximum results because some customers do not get the whole point of the written sales promotion send to them. On screen On screen is an advantage to Tesco because a large number of people c an watch the presentation for example electronic paying tills they can get information if the tills are not working or if there is any discounts or and new system introduced by the organisation. Another advantage of onscreen information is that a large number of people can access information from it to help them upgrade their knowledge in an organisation.The government has influenced a lot of businesses to keep up with health and safety at their workplace to ensure the wellbeing of their workers and customers. Tesco usually show health and safety videos on screen to their workers. The video covers issues like how to react in case of fire outbreak, how to use Tesco equipment like cages, flat tops etc. the idea behind this video is to educate the workers on how to stay positive in the work place.The video is shown onscreen to a large number of workers at a go making it easier to educate mass group of people in less time. Also the managers of Tesco do a monthly conference meeting with the Managing Director of the entire Tesco Company via the screen which really relieves the company the cost of arranging meetings because they can have a discussion with the manager without inviting him over. However the disadvantage of this type of communication is that people with disabilities like blind people won’t be able to communicate using this method.I made mentioned that Tesco’s cost is reduced because they can have a meeting with their Managing Director without inviting him over. However the disadvantage towards the onscreen meeting is that in case of technical failures like inability to connect equipment, the meeting will be affected or might not come on at all. In other words, the Managing Director can monopolize the decisions to be made under the meeting because it is not a face to face meeting to enhance free social interaction and influence of certain decisions under the meeting.Tesco self-service is onscreen which gives information to customers on bett er ways to pay for the items they have purchased in store without joining the long queues at the checkout however there is a disadvantage towards this form of communication because the information is written in English Language and customers who do not understand the language cannot follow the steps listed on the self-service machine. Multimedia Tesco fancy multimedia as it is able to help them target their target audience with their special offers . ultimedia can be television, audio, video, newspapers, billboards etc. for example billboards are good for communicating because they are situated in busy places. Tesco normally show their best selling items on their billboards to attract or inform passing drivers and other customers about their special offers in store. Besides, Tesco’s advertisement are mostly done on the television because most customers watch television at their work places, homes etc. so the advertisement can be seen by customers to know what is going on in t he business.To Tesco, multimedia is more appealing over traditional advertising methods. For example in the olden days, businesses use word of mouth as an effective advertising tool to tell customers about their businesses and the products or services. That was really time consuming and in other words targeted few audiences. Tesco by using multimedia like Television, Newspapers and Radio stations are able to inform the customers and the entire public about their recent or impending sales promotions. However competitive businesses in the retail sector such as ASDA, Sainsbury etc. ses multimedia in their operations hence it makes it difficult for customers to understand the positioning of Tesco’s products. Tesco incur a lot of costs by advertising through the media such as radio stations and television channels, besides advertising through the media to win the target audience attention requires strategic planning to make it effective. For example if Tesco is advertising a produ ct to target students on the television, they will have to have to do it in the evening as students are most of the time available in the evening.Another disadvantage of multimedia information is that it is not only expensive but also advertisement through some media formats has short life. For example, Tesco advert will only be current in a newspaper throughout a day or two and afterwards becomes history. This makes multimedia information less effective. Web based The internet is used to allow people to shop from home at any time on their computers using Tesco online. They simply connect to the internet and then send the order. Websites are used to store lots of information for customers, for example, latest CDs sold in Tesco.Wines, information on a baby and toddler club etc. Club-cards are a form of internal communication because Tesco stores every item that you have bought when your card is swiped; this means that they know what have been selling the most and the least in the sto re. Besides, the most obvious advantage of web based information is the potential for reaching a wider audience. The internet is used by literally millions of people; all of them are looking for something to buy. Tesco having a website enables them to operate over a wider area meaning they can now get in touch with their unreachable customers.With web based information customers can easily access information about Tesco. They can see what products or services they sell, their prices, location and much more. The advantage here is that whatever Tesco decides to tell customers, they can find it with a few clicks of a mouse. Frequent system breakdown makes Tesco web based information inaccessible for both customers and Tesco. Customers will be frustrated if they cannot access Tesco website or find it difficult to find other information and they will resort to other business website.This will really bring down Tesco’s reputation and sales as well. The security issue on Business we b can be a disadvantage because it can be vulnerable to hackers who can use deviant means to shop online or in other words use someone’s credit card to purchase stuff online which can create customers and business problems. Task 3 In this final task, I will be evaluating the appropriateness of business information used to make strategic decisions in Tesco. I will write this in relation to two functional areas in Tesco namely Finance Department and Marketing Department.Strategic decision is defined as the grand direction of the business. That is to say they are decisions which the business makes in relation to where they want to be in the future. The finance department of Tesco generates a variety of financial information that is helpful in decision making, including: Profit and Loss accounts providing details of whether Tesco is making efficient use of financial resources. Sales and purchases information setting out particular types of trading and accounts with particular cus tomers and suppliers. A budget serves as a plan for the future development of Tesco.Managers are able to monitor budgets in order to spot variances and make on going adjustments to plans. Financial statements such as the profit and loss account and the balance sheet provide information about past performance of Tesco. Finance department are able to compare the performance of the business in one accounting period to the other. For example, on the 25 of February, Tesco were able to compare their profit and total fixed assets through the information in the profit and loss account as well as the balance sheet of the business.In 2011, the annual turnover of Tesco was ? 60455. 0m and a profit of ? 2777. 0m the total fixed asset was 35167. 0. In 2012, the turnover is ? 64539. 0m and the profit is ? 2956. 0m. The total fixed asset is 379180. Tesco was able to track the business as successful through their balance and profit account because the turnover and total fixed assets in the year 201 2 is greater than that of 2011. This was brought to their notice through the information they recorded in their accounts.The finance department of Tesco can now make a basic forecast by following the trend of their turnover and profit/loss accounts to help them in the effective allocation of money. The balance sheet information helps Tesco’s strategic decision because the balance sheet summarizes Tesco’s assets, liabilities and shareholders’ equity at a specific point in time which can attract investors to invest in the business to increase the revenue of the business. Investors can analyse the performance of Tesco by looking at the balance sheet to see how much Tesco owes and owns.In contrast the information used by the finance department of Tesco in the profit and loss account and balance sheet can be manipulated and this makes the information not accurate or reliable for making financial judgements. Tesco as a PLC prepare financial statements for their extern al stakeholders, like creditors and shareholders, and for external auditors. Unfortunately, it is simple enough for the company to manipulate the statements. The management of Tesco may choose to overinflate profits to lure prospective shareholders into investing in the company.Also care must be taken when using financial documents such as profit and loss account. This is because the financial information is not current since it was prepared years back and Tesco cannot really rely on it to make decisions in terms of the success and failure of the company at present time. It is obvious that profit and loss as well as balance sheet of Tesco can be manipulated however it can be suggested that the profit and loss account really help Tesco to make strategic decisions such as investing in profitable ventures to boast the profit margin of the company.For example, The Tesco website, in which it has invested heavily in during recent years, saw profits leap by 21 per cent to ? 48 million, on the back of an almost equal percentage sales rise. Online grocery orders lifted by 10 per cent to ? 7. 5 million. The marketing department of Tesco on the other hand uses information from the Tesco club card to make decisions such as positioning of certain products. It has been able to use the Club card very effectively in addressing different customer segments and in attracting and retaining customers of all types.Club card is Tesco’s membership scheme which allows customers to save money on shopping by providing them price-off vouchers. Customers get a point on every pound they spend shopping at any stores of Tesco group of companies as well as at stores of their partner companies. Once a customer accumulates 150 points, these are then converted into Club card vouchers which enable the customer to save money on shopping. For getting a Tesco Club card customers have to register by filling in a form and sending it by post or they can also register online as well as over the p hone.Anytime customers shop at Tesco, their club card is swiped. This means that the Club card acts as a tool for Tesco’s marketing department for collecting useful marketing data related to the buying habits of individual customers. Once the marketing department have observed the buying habit of customers, they then apply the information in their marketing strategies. For example, if more customers in Barking purchase pet food, then the marketing department will send vouchers to these customers to enable them buy more to increase sales.Besides as part of secondary research conducted by Tesco, then company makes use of government statistics to find information about the external environment. For example government statistics shows the current state of the economy such as inflation, recession etc. Tesco knowing what is going on in the economy can then make vital decisions on their pricing and other ways to promote their brands. For example, if the economy is in recession, Tesc o will then embark on sales promotion to enable them sell more products to customers as well as reducing their prices to target more customers.Looking at the above advantage, it would be easy to draw a conclusion that government statistics are in fact very useful as a source of data for the marketing department of Tesco; however there are also important disadvantages to official statistics so care must be taken when using information from government statistics because they are not always produced in a useful form, making them harder for a Tesco to analyse and draw any trends and patterns from it.The information from the club card used by the Marketing department of Tesco can be described as unreliable because most customers have the view that the club card is a violation of rights and they do not comply. Besides, some customers who have registered for the club card do not even bring it along when they shop so it is sometimes difficult for the marketing department to make headway in determining which goods are selling and those which are not.My personal opinion is that the club card information on the Tesco database has actually helped Tesco to track the buying habits of 13 million British families. these buying habits has also in turn boasted Tesco’s relationship marketing as well as promoting customer loyalty in the business.

Good and Evil in Bless Me Ultima Essay

The conscious of children is based on the influence of their surroundings; their notions of good and evil are the result of the moral atmosphere they breathe. In the novel Bless Me, Ultima the main character Antonio is exposed to good and evil. He is young and never really was exposed to evil since he is always home and safe away from it. Antonio is affected by the actions of good and evil throughout the book. The first time Antonio encountered evil was Lupito’s death. â€Å"I turned and ran. The dark shadows of the river enveloped me as a race for safety home†¦The horror of darkness had never been so complete as it was for me that night. † (pg. 22) Home is seen as the safest place for Antonio. He knows he is going to be comforted by Ultima or his mother and it’s the first place he thinks of going. Lupito is playing the part of evil. That is how Antonio sees is because all the men in town are after him† I prayed that he would listen to Narcisco and that the angry and frustrated men on the bridge would not commit moral sin† (pg. 21) Although Lupito is part of â€Å"evil† in the novel, Antonio doesn’t want anything to happen to him. Antonio is very religious and is why he doesn’t want anything to be done. He doesn’t want the men to sin and believes that God will forgive what Lupito did after all. The Second important encounter is when Florence dies. â€Å"It was a warm day. I felt the sweat cold on my face and arms. The sun Glistened on the wide waters of the lake. † (pg. 239). Antonio knows something is wrong when he sees the other boys screaming and shouting. At this point Antonio has confronted evil many times but this is an important event. After other occasions he has matured quite a bit and is growing into understanding life a little more. â€Å"It is god who has sinned against me! ’ his voice thundered, and we fell back in horror at the blasphemy he uttered. † (pg. 213)Florence for a while is seen as evil. He was one of the people who in a way corrupted the way Antonio thought and his beliefs. Florence isn’t aware he did such thing but Antonio stands strong with his religion. When Florence dies, he isn’t evil anymore. He is just a child that needed help in guiding him. The death affects Antonio for weeks and Ultima always seeks a way I how to comfort him. The last encounter in the whole novel is Ultima dying. â€Å"Ultima-’ I wanted to cry out, don’t die, Ultima. I wanted to rip death away from her and the owl. † (pg. 260) Since birth, Antonio is very attached to Ultima and the first day he met her as a young man she knows there would be something special between them. Shanking her hand he as well right away knows that there is something unexplainable. Ultima is the one who shows and guides him into whatever he needs to know since no one ever takes the time to do so. â€Å".. and after mass we would take her body to the cemetery in Las Pasturas for burial. But all that would only be the ceremony that was prescribed by custom. Ultima was really buried here. Tonight. † (pg. 262) Ultima is the good who people make her seem evil. Others try making Antonio believe that she isn’t a good person but him and his family knows for a fact that it isn’t true. Tenorio is the Evil throughout the book. His stubbornness doesn’t let anyone get through to him and gets others to think that Ultima isn’t good. In the end she is exposed to everyone but there is nothing that could be done since she has passed away. Antonio is devastated but has grown. There is nothing that could be done. Good and evil stream throughout the novel. Antonio is affected by events that don’t necessarily include him. Lupito’s death, Florence’s death and Ultima’s death all cooperated in changing Antonio. He is a strong young man that before is ignorant and wasn’t exposed to events in life.

Free Essays on Serial Murderer Henry Lee Lucas

Henry Lee Lucas is one of America’s most notorious serial killers. He was convicted of eleven murders in Texas, West Virginia, and Michigan and is suspected in twenty-seven other states for up to one hundred and sixty-two murders (Egger, 1998). Lucas claims to have killed in almost every state in the United States and to also have killed individuals in Canada as well (Hickey, 1991). Although he has confessed to killing around three hundred people, the actual number of his victims is probably less than fifteen and Lucas has confessed to numerous crimes only to later recant his confessions (Egger, 1998). In 1936, Henry Lee Lucas was born in Blacksburg, Virginia (Furio, 1998). He was raised in a small two-room cabin with his father, mother, brother, three half brothers, four half-brothers and his mother’s boyfriend (Egger, 1998). His mother, Viola Waugh, was an alcoholic and a prostitute who was also very abusive towards her son (Furio, 1998). While growing up, Lucas was even forced to watch his mother have sex with numerous strange men in their home (Giannongelo, 1996). Viola raised Lucas as a girl for about the first seven years of his life (Egger, 1998). She made him wear dresses, keep his hair long and even curl his hair and wear make up (Egger, 1998). Only after a teacher at school complained about his long hair did his mother finally cut it and let Lucas dress as a boy (Egger, 1998). After Lucas was allowed to dress like a boy, his mother became even more violent towards him, even making him eat from the floor and not at the table with the rest of the family (Egge r, 1998). Lucas has stated that: â€Å"It’s a lot harder than what people can imagine. Growing up with hatred, without any kind of friendship, without any kind of companion to be around or anything† (Egger, 1998). The man who Lucas thought was his father, Anderson Lucas, lost both his legs in an accident while he was working for the railroad and spent th... Free Essays on Serial Murderer Henry Lee Lucas Free Essays on Serial Murderer Henry Lee Lucas Henry Lee Lucas is one of America’s most notorious serial killers. He was convicted of eleven murders in Texas, West Virginia, and Michigan and is suspected in twenty-seven other states for up to one hundred and sixty-two murders (Egger, 1998). Lucas claims to have killed in almost every state in the United States and to also have killed individuals in Canada as well (Hickey, 1991). Although he has confessed to killing around three hundred people, the actual number of his victims is probably less than fifteen and Lucas has confessed to numerous crimes only to later recant his confessions (Egger, 1998). In 1936, Henry Lee Lucas was born in Blacksburg, Virginia (Furio, 1998). He was raised in a small two-room cabin with his father, mother, brother, three half brothers, four half-brothers and his mother’s boyfriend (Egger, 1998). His mother, Viola Waugh, was an alcoholic and a prostitute who was also very abusive towards her son (Furio, 1998). While growing up, Lucas was even forced to watch his mother have sex with numerous strange men in their home (Giannongelo, 1996). Viola raised Lucas as a girl for about the first seven years of his life (Egger, 1998). She made him wear dresses, keep his hair long and even curl his hair and wear make up (Egger, 1998). Only after a teacher at school complained about his long hair did his mother finally cut it and let Lucas dress as a boy (Egger, 1998). After Lucas was allowed to dress like a boy, his mother became even more violent towards him, even making him eat from the floor and not at the table with the rest of the family (Egge r, 1998). Lucas has stated that: â€Å"It’s a lot harder than what people can imagine. Growing up with hatred, without any kind of friendship, without any kind of companion to be around or anything† (Egger, 1998). The man who Lucas thought was his father, Anderson Lucas, lost both his legs in an accident while he was working for the railroad and spent th...

Music and Society Essay Example

Music and Society Essay Example Music and Society Essay Music and Society Essay Name: Instructor: Course: Date: Music and Society The understanding and definition of music varies according to its cultural and social contexts. Its multiplicity in meanings finds a common ground on the fact that it is an art. Music is the art of integrating the media of sound and silence. As an art, it has the capability of inspiring various emotions and attitudes in its listeners (Ellis, 2008). It is an expression of cultural values and beliefs. The performance and creation of music varies according to its cultural background. There are different genres of music depending on these cultural backgrounds. Over the years, music has undergone various forms of evolution. It has acquired new textures, timbres, rhythms and dynamics. These evolutions have given rise to new genres in the society (Ellis, 2008). Despite of these changes in the structure and composition of music, it remains to have an immense effect on the members of the society. The effects of music are similar across generations and the varied types of listeners. The history of music dates back to the Paleolithic era. Evidence of musical instruments like the flutes is an affirmation of the existence of prehistoric music. These flutes were carved from bones and had lateral holes that were used for blowing. The simplicity of music evolved with the introduction of more complex musical instruments. During the predynastic period in Egypt, rulers like Thoth were believed be to the god of music. At these times, musical instruments like the clarinets, harps and flutes were played. They combined the complexity of duo or multiple instruments to give rise to different tempos, articulations and meters. The introduction of percussion instruments also had a major influence on the evolution of music. They were incorporated in orchestras. The evolution of music saw the incorporation of dance and other accompaniments like different musical instruments (Ellis, 2008). During the renaissance period, the predominant music types had their themes focused on secular issues. The dissemination of music in relation to styles and genres was increased with the introduction of the printing press. The themes received greater emphasis and audience with this technology. This age saw the rise of prominent composers from Europe. Their music was vibrant and often used as entertainment in the royal courts. During the 20th century, the discovery of the radio led to massive production and dissemination of music. With the existence of the radio, a wider audience could be reached and impacted by the various composers. During this age, prominent composers were like John Cage, Igor Stravinsky and Arnold Schoenberg. The invention of technology that allowed music to be recorded and stored saw the rise in number genres. The century saw the evolution of Jazz and Rock music. The former has its roots in the Africa American community while the latter originated from America. The age also saw the fusion of these varied music genres to give rise to the jazz- rock genre that was prominent in the 1980s. The introduction of rock music gave rise to the prominent pop music. The genre is a derivative of the rock and roll. Its origin dates back to the 1950s and is a descriptive genre for the music that received mass appeal during this time. Despite of the mass appeal, the genre also has definite characteristics. It constitutes the use of bass, electric guitar and drums. The main aim of the music is to achieve pleasure among its listeners. The music in this genre is also characterized by definite structures. The songs assume the verse-chorus structure where most of the times the chorus has a catchy phrase that is often repeated. The 21sty century has seen a vast growth in popularity concerning the genres of hip-hop, rock and alternative rock. Other popular genres are blues, jazz, disco and country music. There are also traces of contemporary classical music that comprise of compositions from the 1960s. Contemporary composers are like Thomas Ades, Michael Daugherty and Oliver Knussen who gained massive popularity during the 21st century. The century also has new age music that represents religious, electronic, world and progressive rock music. This genre represents the relative peaceful music that has a gentle touch of vibrancy. These compositions help in aspects of meditation and encourage a human connection to the planet earth (Longhurst, 2007). Music and the society are correlated terms. This is because music is a tool that is used not only to reflect but also to create social situations. Factors that impede and facilitate social changes are usually communicated in music. Access to music has been improved with technological advancements in the field of music production and dissemination. Music can be accessed at the touch of a button and is available on a twenty-four hour basis. Apart from the themes of songs being inspired by social issues and conditions, music has also varied impacts in the society. The massive interaction that members of the society have wit music causes immense effects on the society (Frith, 2004). Music is a powerful tool. This is because it facilitates communication that rises above the use of words. Music has the ability to inspire cognitive, behavioral, psychological, emotional and physical responses. It is a stimulus that has a vast range of effects on human beings. The effects of music on individuals are not always recognized by the human mind. This is because the brain is involved in carrying out a varied number of processes. The human mind is therefore not always conscious to the effects that music has on the individual. It facilitates the development and maintenance of various social, individual and national groups. Music is therapeutic (Campbell, 1997). This implies that it can be used to in the process of disease alleviation and healing. As a therapy, music can be listened to or the individual can engage in the process of making music. Music is effective in the reduction of pain and anxiety during medical procedures. The quality of life of those who cannot be aided medically can be improved with the use of music. The use of music can also inspire and maintain appropriate behavior among varied groups of people. Music also has an effect on human cognitive development (Campbell, 1997). Music enhances an individual’s IQ, learning capability and intelligence. Listening to music and playing instruments can enhance ones learning skills. The art of listening to music can improve literacy and reading skills. Apart from these, music also enables one to improve his emotional intelligence and to build on mathematical abilities. Classical music is said to enhance ones cognitive capabilities. Compositions like those of Mozart’s increase an individual’s performance in cognitive tests. Music shapes the values and attitudes of its listeners. Every piece of composition has an embedded theme that the musician intends to communicate to his listeners. The theme then either positively or negatively influences the listener. Among the youth and adolescent, there is a greater correlation between the music that they listen to and their personal behavior. At this period, teenagers undergo an impressionable age. This is because at this age their development is greatly influenced by their environment. Music is an avenue to acquire and embrace new culture. Contemporary music defines the current culture of the society (Barenboim, Said, Guzelimian, 2004). This is because it conveys attitudes and beliefs that are embedded in the society. The art appeals to a large population of the society. This massive appeal leaves behind both positive and negative effects in the lives of the members of the society. Music has the general effect of inspiring, stimulating and entertaining. However, music is also a medium through which unsavory attitudes and behaviors are inculcated in the lives of youths and teenagers. Death and violence induced injuries are a leading health concern among the youth in America. In the 20th century, a research showed that more than half the deaths among youths were a result of violence. A correlation exists between exposure to violence and violent responses among the youth. The society has shown rampant growth in popularity of rap and hip-hop music. The focus has been on the songs in these genres that have content that promote and advocate for violence. These songs engage the emotions of their listeners. The perception of the adolescents concerning what is right and wrong is influenced by the songs they listen. This is because many times, the musicians are social icons and individuals that these young society members look up to. Apart from violence, some of these songs also encourage drug and alcohol abuse (Kelly, 2009). The genres of hip-hop and rap often address the themes of personal liberty and individualism. Many of these songs advocate for the engagement in activities like taking drugs and alcohol. The effect on the society is a propagation of alcoholism and drug addiction. According to the National Institute of Alcohol Abuse and Alcoholism, listeners exposed to music that has references to violence and drugs tend to exhibit similar behavior. Rap music is associated with the use of marijuana, aggressive language and behavior, club drugs, malt liquor and alcohol. Music also affects the interpersonal relationships of members of the society. Various songs have thematic expressions of love and romance. These songs are found across the different genres of music. The songs inspire similar feelings of love and romance among the listeners. This is done either consciously or subconsciously through sublingual persuasion. These songs may make use of soothing tunes and sentimental lyrics. The listeners find themselves inclined to have romantic feelings. The songs influence relations with the opposite sex (Barenboim, Said Guzelimian, 2004). Such songs can at times increase the levels of promiscuity among the members of the society. Music is a language that speaks to the soul. The effects of music are varied and they are carried beyond the physical aspects of man. Music has the power to influence the behaviors and aspect of man. In the light of the society, music can be used to either build or break. Music will remain an integral part of the society. References Barenboim, D., Said, E. W., Guzelimian, A. (2004). Parallels and Paradoxes: Explorations in Music and Society. Upper Saddle River, NJ: Bloomsbury Publishing. Campbell, D. G. (1997). The Mozart effect: Tapping the power of music to heal the body, strengthen the mind, and unlock the creative spirit. New York: Avon Books. Ellis, K. (2008). Interpreting the Musical Past: Early Music in Nineteenth-Century France. London. Oxford University Press. Frith, S. (2004). Popular music: Critical concepts in media and cultural studies. London: Taylor Francis Books Ltd. Kelly, S. N. (2009). Teaching Music in American Society: A Social and Cultural Understanding of Teaching Music. Washington, D.C: Taylor Francis. Longhurst, B. (2007). Popular music and society. Cambridge, UK: Polity Press.

Business - Business Strategy Essay Example | Topics and Well Written Essays - 2000 words

Business - Business Strategy - Essay Example The company is responsible for day to day oversight of ongoing project to track the work performance. It needs to effectively manage the vendors as well as the traders who are related to the project. General contractors provide wide range of services to the clients for a tendered fee and a possible duration of completion of the project under an authorised contract for proposed services. Contractor can charge the fees for its services by hour of work basis, by day or lump sum basis. They generally ask for payment from the clients after completion of each part of the whole project or they can charge in pre-mentioned work duration. General contractors take contracts of new project as well as renovation of an old or damaged project. For this type of services they do an effective site visit fpo0r proper understandings of the current situation of the project which is essential for the projection of required work on that project as well as to estimate the overall cost for the renovation. In the process of estimating the total cost of a project they consider the cost of required raw materials as well as the labour and other possible costs. All these are mentioned in detail in the budget. General contractors who work for government agencies are referred as prime contractor. For a business owner perspective, they hired contractor than a group of permanent employees to get the cost advantage. Contractors provide services in a competitive rate as there is also huge competition in contracting market. Apart from this, the client can release the contractor after one project and they do not need to provide training. Subcontractor Subcontractor works under main contractor and their task and obligations are assigned by the main contractor. In a complex project or a long term project, the main contractor generally hire subcontractor to complete different part of the project. Subcontractors are generally expertise of a particular type of work for project and this they are hired by the main contractor for effective completion of the total work. When a wide range of capabilities are required for a project then subcontracting become very useful. The subcontracting part of a project is generally not under the core competencies of the main contractor and for this reason it may assist to the main contractor in diversifying the overall risk and keeping costs under control. So the general contractor receives a better service from the subcontractor which it could not have provided by itself at a lower risk. Many subcontractor works for same companies which allow them to become specialised in a particular skill. In UK, there need to respond to the frequently changing environment and to service a diverse areas of the infrastructure. It has encouraged the subcontractor community for the flexible and diversified work and they have been providing specialised skills and expertise to many general contractor companies (Wrigleys Solicitors LLP, 2009). Financial Analysis for r ecommendation Table 1: Balance sheet of the company LIABILITIES Amount(?) ASSETS Amount(?) Issued(fully paid up) share Capital 200 Fixed Assets 100000 Revenue Reserves 60000 Depreciation 5000 Loans 200000 Â   95000 Overdraft 120000 Stock and work-in-progress 400000 Estimated Tax payable 20000 Debtors 100000 Trade Creditors 195000 Cash 200 Balance 595200 Â   595200 Table 2: Profit and loss statement of the company Particulars Amount(?) Amount(?) Sales

Management Interim Report Essay Example | Topics and Well Written Essays - 500 words

Management Interim Report - Essay Example This would subsequently guide them in the future and avoid the hurdles of developing a new project plan each time a new project idea is conceived and due for implementation. The objective of this project is to develop a project plan for the organisation a one day music festival to be held in Greenwich Park. For the organisation of the musical festival to be a success on the part of the promoter, a detail project plan would be developed to incorporate all the activities and guide the promoter on what steps and decisions to make. To meet up with these objectives, the following plan would be followed and proposed to the organiser: For the scope of this project, it is being undertaken for a target audience of 5,000 people. In addition to this, the plan is being developed for the musical festival to take place one month from today. Detailing the team structure has to do with resource loading and task scheduling. The structuring of the clients team to handle this project would depend on the number of employees it has. If the number of employees were given then I would have proceeded to making a resource loading chart so that the client would strictly follow. However, my team is an eleven-man team comprising the overall project director, and ten other persons.

CRITICALLY DISCUSS THE ROLE OF THE NURSE IN THE PROMOTION CONTINENCE I Essay

CRITICALLY DISCUSS THE ROLE OF THE NURSE IN THE PROMOTION CONTINENCE I OLDER PEOPLE - Essay Example This paper will discuss the management and rehabilitation of continence and the role nurses can play in assessment and rehabilitation. Burgio et al., (1994, cited by Shirazi et al.,) recognize four types of UI which include urge incontinence (bladder contractions are not inhibited), stress incontinence (urethra is not effectively closed during transient increases in pressure), overflow incontinence (bladder does not contract), and functional incontinence (inability or unwillingness of the person with normal bladder to reach the toilet in time). Urge incontinence occurs due to overactive detrusor muscle contacting and sending an urgent message to the brain to eliminate (Carr, 2004). Overflow incontinence is associated with storage due to an obstruction or a nervous system problem. Functional incontinence is found in people whose mobility or cognition is impaired. Stress incontinence occurs due to the deficiency in the urethral closure mechanism during episodes of raised intra-abdominal pressure such as coughing, sneezing, laughing (Dolman, 2003 cited by RNAO, 2006). While people of any age can be affected with incontinence, it becomes prominent in the elderly people as detrusor contractile function, bladder capacity, and urinary flow rates all decline with age (Wagg, n.d.). Prostrate enlarges with age in men and this tends to dominate the behaviour of the urinary outflow tract. The bladder requires a greater contractile effort as obstructions increases. The detrusor muscle and the urethral sphincter are essential for urinary continence and micturition (expulsion). These two act together for storage and expulsion of urine. Urine is stored when the detrusor muscle relaxes and the urethral sphincter closes while voiding occurs when detrusor contracts and sphincter relaxes (Yerkes, 1998). This process of storage and voiding depends on a

Organizational Behavior Concepts Essay Example for Free

Organizational Behavior Concepts Essay Every organization has its own unique behaviors, attributes, traits and values that define the organization’s methodology of forming amicable relationships by accomplishing human, social and organizational goals. Organizational studies are the research and application of human behavior within an organization as individuals and as a member of a team. Some of the basic organizational concepts are motivation, group behavior, decision making, corporate culture, structure, power and politics, communication, human resources practices and change management. These organizational concepts have to be studied in order to judge the failure or the success of an organization; especially, how well these concepts are dealt with by the employees or management. Motivation is the driving force of the organization towards its goals; group behavior refers to the team work within the organization and the relationship of employees with one another; decision making is the selection of an option from various alternatives using cognitive abilities; corporate culture is the reflection of the organization’s core values, missions, goals, traditions and beliefs based on which the organizational practices take place; structure is the basis for the organization’s operational activities, that is, the organization’s arrangement and formation or even hierarchies; power and politics refer to the authority, external control and influence; communication is extent to which the ideas are shared within an organization; human resources practices refers to the structure, tasks, importance and rights of the employees of the organization; and change management refers to the extent to which the organization is molding itself for success in accorda nce with the external stimuli. The Walt Disney Company was founded in 1923 by Walt and Roy Disney. Since then, Walt Disney Company along with its affiliated companies have been faithfully serving their fans by producing unique and remarkable entertainment with quality and creativity oozing from its content and exceptional stories. The Walt Disney Company is the biggest international media enterprise with four divisions; media networks, parks and resorts, studio entertainment and consumer products. Examples of these divisions include, Hanna Montana, Snow White and the Seven Dwarfs, Mickey Mouse, Disneyland Park, Disney Line Cruise, Interactive Studios, www. disneyshopping. com, Disney Channel and ABC entertainment. Almost every organization has one uniform behavior that needs to be implemented for the foundation building of the organization – corporate culture. Corporate culture is a set of core values, beliefs, traditions, operational styles, work ethics, employee behavior and basic business principles on which the business is based. All the activities and procedures taking place in the organizations are a reflection of the organization’s corporate culture (Moir, 2008). Only if an employee is able to adapt to the corporate culture can he work in accordance to the requirements of the organization; in fact, the corporate culture is a guideline for them. There are two types of cultures – adaptive and unadaptive. Adaptive cultures are suitable for ever-changing environments where strategies and structures might be needed to change due to changing external stimuli such as markets, legal-political, international pressures, economical conditions, social fulfillments or simply customers, competitors and suppliers (Fuentes-Garcia et al. , 2008). Adaptive cultures are further divided into visible and invisible cultures. Some parts of the culture are visible, such as slogans, symbols, artifacts, dress, and office layout and even ceremonies – things that an outsider can observe and use for judging the organization’s culture. The other division is the invisible culture which includes the beliefs and values that are embedded within the system and employees’ heads; this part of the culture helps them take decisions based on the organization’s culture. On the other hand, unadaptive cultures are ones in which change is rarely brought about and also with great difficulty due to the rigidity of the organization’s practices and traditions. This unadaptive culture is usually an unhealthy one which is further divided into cultures that are hierarchy and politics based, that show resistance to change, those that do not like opening up to the external environment and are inwardly attentive, and lastly are unethical and driven by illegal factors such as greed. Such culturally structured businesses usually do not have a high quality performance and do not facilitate strategy execution. However, even if the culture is adaptive, once an organization’s corporate culture is established, it is difficult to bring about changes in it. This is because everything in the organization is developed and designed in accordance with the culture; bringing a major change in every petty thing is a very costly act. Corporate culture and strategy come together as a ‘culture-strategy fit’ – the tighter this bond is, the more the culture helps in designing the strategy execution by directing and leading the behavior and practices of the employee into the success direction. Therefore, multinational corporations should formulate a culture that fits within all countries so that its strategy execution is possible all around the globe (World News Connection, 2008). Like every other organization, Disney also uses its corporate culture to formulate strategies. The core values of Disney are quality, innovation, decency, and employee justice. Since the day the company started operating, it has focused excellence, class, value, and worthy production. All the stories, animations and entertainment resorts etc by The Walt Disney Company are of eminence and unparalleled. Innovation is the most important characteristic of this company; no customer or viewer is interested in watching things that have been shown earlier on television – they demand for something new and unique every time. This need is fulfilled by Disney at all costs, as it is one of their competitive advantages – creativity! This pool of new ideas every time is the reason for the success of the company and the reason for its growth by the day. Disney also focuses on ‘family’ entertainment; thus, it tries to ensure decency so that people of all ages can enjoy a certain clipping together. In a corporate environment when there are hierarchies involved, employees at a higher level tend to use their authority on those under their control. This tends to irritate employees and reduce their job satisfaction which directly affects their productivity and commitment to the company. Therefore, The Walt Disney Company makes it a point to give equal treatment to all employees; in fact, give them importance as they would to a guest. This helps to build cordial relations among the employees and management, causing the sharing of ideas to take place. It creates a comfort level causing the employees to enjoy participation. Naturally, this involvement increases their loyalty to their company and shoots their productivity. Cultural diversity is also a major constituent of Disney’s culture – this is evident even in their products. There is not just Disney World and Disneyland anymore, there is Tokyo Disneyland Resort and Hong Kong Disney Land – people from various cultures and nationalities can enjoy the magic of Disney closer to their homes. Motivation is normally defined as a force that drives a person towards a goal. In the world of business, motivation is to drive the employee towards enhanced productivity by exploiting the abilities to the maximum potential, by improving the job performance. It becomes self-explanatory that it is the job of the manager to monitor and control the human resource available by motivating the employee and instilling in them a positive attitude towards the tasks assigned to them. This helps in accomplishing the tasks that would not be fulfilled otherwise (Nohria et al. , 2008). Therefore, it is crucial for a manager to understand different theories and various techniques of motivation. Motivation is a state of mind – different people get motivated by various different things. However, there are certain fixed factors that motivate a person by nature. These factors include money, prosperity, popularity, success, higher knowledge and happiness (Campbell, 2002). A successful manager would target employees in groups depending upon the factor that influences them. Also, a person should try to self-evaluate oneself in order to learn what influences them or what drives them towards their maximum potential. For example, an extremely poor clerk with a big family to provide for is well aware of the fact that a greater wage would motivate him towards doing whatever is expected of him. When provided with incentives, the behaviour or attitude of the employee towards the task changes and he becomes more involved and devoted to it. In order to receive the reward that is set for him, he tends to give top priority to the work assigned and finish is as soon as possible. Abraham Maslow’s hierarchy of needs (1943) from a business point of view portrays physiological needs (salary, ambience), safety needs (pensions, insurance, medical care), belongingness needs (social gatherings, relationship with co-workers), self-esteem (job title, post, authority) and self-actualization (opportunities to display skills, development opportunities) ranking from one (most important) to five (least important) respectively. The Walt Disney Company has a clear knowledge of all this incentives and motivational tactics; thus, it chose to give importance to its employees as a boost to their confidence. The rise in self-respect and prestige that they received by requesting for their ideas to be shared for the betterment of the company motivated them to work. However, there was a time earlier on when there were rigid hierarchies at Disney. But now, the company has a culture of teamwork – they believe that every employee is capable enough to give his or her suggestion for the company. Their structure reduced rigid hierarchies and an authoritarian style of management. In fact, people maintained friendly relations and held an open forum for discussion of various issues. Even Disney believes in giving small rewards to its workers to give them an incentive to work harder for success. Disney even has sessions and seminars for instilling the corporate culture into the employees and motivating them to raise productivity bars. At the Walt Disney World in Orlando, Florida, out of the 180 recognition awards, one is called the Fred Award; it was named after an employee but also is an acronym for friendly, resourceful, enthusiastic and dependable. Other awards generating from this Fred award are Spirit of Fred Award and even The Lifetime Fred Award, which is a bronze statuette of Mickey Mouse (Disney Magic, 2008). This, along with other extremely coveted awards, is a driving force or incentive for the employees to work more proficiently so that they can receive this award. The world is progressing in every aspect of life. There is intense development and urbanization taking place. Day after day, as population increases, demand for goods and services also increases; this creates a need for more companies and more employment. Almost everyday we hear names of new companies who have recently joined the market competition. As more and more companies are emerging, there is naturally a greater supply of similar goods in the market; some of these goods are better than the other which increases the standard of competition. Competition is not only restricted to your local market; with increasing globalization, the entire international forum is becoming your playing field. Competition is becoming so intense by the minute that no company can afford to slack off for even a day; every company needs to be operating at its maximum level to make its place into the market. The secret to a successful organization is its management – if there is a smooth managerial supervision with each department working efficiently and effectively, the company is guaranteed to succeed. Even if a company has the best of employees and human resource available, unless and until everything is well-structured and well organized, the company cannot reach successful heights. As the world around us advances, we need to keep in pace with them and cope up. At times to bring about a positive change in an organization, there is a need for restructuring, switching to more innovative methods of production, technological advancement and even use of research and development. This organizational behavior concept is called ‘change management’ – it is the shift of organizations, teams, or even individuals from the existing stage to a preferred stage in the future (Burge, 2008). Disney started off with marvelous creative ideas and kept working with them. They earned a big share of the TV audience and earned great revenue; for this reason, they were extremely satisfied with what they were doing. However, due to a shift in the environment, suppliers, customers and competitors, the strategic context of Disney had changed a bit. This alteration of the strategic context was not working out; there was a 13% decline of the ABC network ratings among 18-49 years aged people. This was the time when it was obvious that the company had stopped growing – children of age 9-10 were not interested in Disney characters that came from history or myths and had shifted to contemporary cartoon characters made by Nickelodeon. There was structural and cultural, both, resistance to change at Disney and there was a severe need to eradicate this. Disney depended on its old way due to the extreme interdependence of the organization’s structures, schemes and procedures. Disney had a very smooth corporate culture which is also mentioned earlier; this same culture led to great success. But at the same time, it brings a halt to the improvement; that is, organizations become content and do not strive for more. According to Fortune, 1999, this resistance to change caused great difficulty for Disney. However, Disney has currently regained its success by working on change and a more flexible culture and structure – realizing where they went wrong, what the customers want, and then bringing that change in the organization accordingly. Each organization might have one or two important behaviors, but usually practice all of the above mentioned organizational behavior concepts. The driving force for the employees at Disney is respect, prestige and accolades; corporate culture includes quality, innovation, decency, and justice with employees; lastly, on realizing that sales and market share were falling, change management was adopted. Therefore, it is easy to conclude that although like every other organization, even Disney follows all these organizational behavior concepts, but motivation, change management and corporate culture have been mostly evidently seen since the past. It is very important for us to study these organizational behavior concepts in-depth as they help us in understanding the needs of the people and the organization itself.